In 2025, Instagram isn’t just a photo-sharing app—it’s the red carpet of the digital world. Whether it’s cricketers, Bollywood stars, singers, or even politicians, everyone is on the platform, showing off their lives, brands, and personal vibes. But among the millions of Indian users, only a few truly dominate the game.
So, who are the Indians with the highest Instagram followers in 2025? Let’s break it down. And more than just numbers, let’s talk about who they are, what they do, and how they keep growing their follower base.
1. Virat Kohli (@virat.kohli) – 274 Million Followers
Virat Kohli isn’t just India’s cricket icon—he’s an international social media phenomenon. With 274 million followers, he’s the most-followed Indian, most-followed Asian, and the world’s most-followed cricketer.
What he does:
Virat is a top-tier Indian cricketer and former captain of the Indian national team. Known for his aggressive play, fitness routines, and fashion sense, he connects with fans through match highlights, gym posts, brand collaborations, and family moments.
Growth strategy:
Virat’s Instagram is a mix of sports, lifestyle, family, and branded content. He maintains a premium vibe, regularly posting high-quality visuals and videos that reflect his brand partnerships, especially with sports and fashion labels. His consistent, polished content and massive cricket fan base help drive massive growth.
2. Shraddha Kapoor (@shraddhakapoor) – 94.2 Million Followers
Shraddha Kapoor’s charm lies in her relatable, girl-next-door vibe. With 94.2 million followers, she holds the second-highest spot among Indians on Instagram.
What she does:
She’s a Bollywood actor known for her roles in films like Aashiqui 2, Stree, and Chhichhore. Shraddha also sings and occasionally endorses beauty and fashion brands.
Growth strategy:
Shraddha keeps her Instagram real and fun—mixing selfies, behind-the-scenes movie content, pet pics, and brand promos. She doesn’t go overboard with filters, which makes her feel genuine. Her strategy is clear: stay authentic, post often, and keep the vibe light.
3. Priyanka Chopra Jonas (@priyankachopra) – 92.5 Million Followers
Priyanka Chopra is India’s global face. She’s not just Bollywood royalty but also a Hollywood actor, producer, and entrepreneur.
What she does:
From Quantico to The White Tiger and now her beauty brand (Anomaly), Priyanka wears many hats. She’s also known for her advocacy and global appearances at red-carpet events.
Growth strategy:
Priyanka blends her glam lifestyle, career updates, family life (including Nick Jonas and daughter Malti), and global events to attract followers from around the world. Her international presence keeps her audience wide and diverse.
4. Narendra Modi (@narendramodi) – 92.4–96 Million Followers
Narendra Modi, the Prime Minister of India, is one of the most-followed political leaders in the world—even on Instagram.
What he does:
While he leads the nation, on Instagram, he shares official updates, cultural posts, travel images, and inspirational messages.
Growth strategy:
His handle is run professionally and focuses on nation-building content, clean visuals, and festival posts that appeal to a broad audience across age groups. His posts are well-timed with events and announcements, keeping his feed relevant.
5. Alia Bhatt (@aliaabhatt) – 86.2 Million Followers
Alia Bhatt continues to rise—both in Bollywood and on social media. With 86.2 million followers, she’s among the most loved Gen Z celebrities in India.
What she does:
She’s a leading actor (Raazi, Gangubai, Rocky Aur Rani) and now also a producer and mother. Alia also launched her own clothing and maternity line.
Growth strategy:
Alia’s feed is a balanced mix of glam, work, and personal life. She posts candid photos, film promos, family pictures, and minimalistic brand content. Her Instagram feels intimate, clean, and Gen Z friendly—no overload, just right.
6. Katrina Kaif (@katrinakaif) – 80.4 Million Followers
Katrina has a loyal following and her content always maintains a signature poise.
What she does:
She’s a Bollywood actor known for hits like Zindagi Na Milegi Dobara, Ek Tha Tiger, and more. She also co-owns the beauty brand Kay Beauty.
Growth strategy:
Her account reflects a lot of beauty content, promotional shoots, brand reels, and workout videos. Katrina’s content is polished, professional, and focused on visuals that highlight her brand work.
7. Deepika Padukone (@deepikapadukone) – 80.4 Million Followers
Deepika is elegance meets strategy. She’s not only an actor but a mental health advocate and entrepreneur.
What she does:
From Padmaavat to Pathaan, Deepika is one of India’s top actresses. She also runs the Live Love Laugh foundation focused on mental health.
Growth strategy:
Deepika’s Instagram is clean, curated, and less cluttered. She often posts magazine shoots, event appearances, and subtle brand content. While she doesn’t post every day, her profile feels premium and powerful—like a luxury fashion label.
8. Neha Kakkar (@nehakakkar) – 78.4 Million Followers
Neha Kakkar’s rise from reality TV to superstardom is mirrored in her Instagram success.
What she does:
She’s one of India’s most popular playback singers, known for hit songs like Aankh Marey, Dilbar, and Coca Cola.
Growth strategy:
Neha keeps things emotional, relatable, and musical. Her reels include short singing clips, dance videos, throwbacks, and heartfelt notes to fans. Her authenticity keeps fans engaged beyond just music.
9. Urvashi Rautela (@urvashirautela) – 72.5 Million Followers
Urvashi may not be a mainstream Bollywood star, but she’s built a massive Instagram following.
What she does:
She’s an actor, model, and pageant winner who frequently appears in music videos and at international events.
Growth strategy:
Urvashi’s feed is filled with fashion-forward posts, viral reels, OTT outfits, and travel shoots. She taps into algorithm-friendly content and trending hashtags to keep her engagement high.
10. Jacqueline Fernandez (@jacquelinefernandez) – 71.1 Million Followers
Jacqueline combines glam with global appeal, and it works.
What she does:
She’s a Bollywood actor, dancer, and brand ambassador. She’s also involved in animal welfare and charity work.
Growth strategy:
Her profile mixes high-fashion shoots, fitness clips, dance content, and social causes. She maintains a feel-good, positive vibe that’s visually rich and often viral.
Who Will Cross 100M Next?
While Virat Kohli is miles ahead at 274M, the race is now on between Shraddha Kapoor, Priyanka Chopra, and Narendra Modi to cross the 100 million mark next. Most of the top-followed Indians are women—a clear sign of changing digital dynamics.
These celebs aren’t just posting—they’re strategizing. Their growth isn’t accidental. From targeted content and relatable posts to cross-platform promotions and influencer collaborations, their Instagram game is tight.
If you’re inspired to grow your own page, learn from them: Consistency, authenticity, and smart visuals go a long way.
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